Día, Deep in the Heart of Texas
In 1997, the first annual Día celebrations were held in cities including El Paso and Austin. Texas has continued to support Día, thanks to advocates like Sara Ortiz, Communications & Marketing Specialist at the Texas Library Association (TLA) and Rebekah Manley, Coordinator for the Texas Center for the Book.
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Sara Ortiz
This spring, TLA has encouraged libraries statewide to participate in Día:
- Promotion through the TLACast Newsletter
- Announcement in the spring edition of the Texas Library Journal
- Maintenance of a year-round dedicated Día page
- Social media dispatches via Twitter, Facebook and Instagram
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Rebekah Manley
- Distribute a Día press release from the State Library
- Maintain a year-round Día website
- Create and distribute special Día bookmarks at the Texas Library Association Conference
- Encourage Texans to participate via social media
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